Project interface preview. On-screen data and publisher logos are illustrative; they do not represent verified campaign results or guaranteed placements.
- Client
- Global News Distribution
- Industry
- News & press release distribution
- Project
- WordPress-to-SaaS transformation
- Focus
- Product experience & AI workflows
A publishing website ready for its next chapter.
Global News Distribution began with a straightforward WordPress website for publishing and distributing press releases. The next chapter called for a broader product experience: a place where users could prepare a release, move through a clear submission journey and review campaign information in one workspace.
The challenge was to bring those activities together while preserving the value of the existing publishing archive. A visual refresh alone would not address that ambition. The project needed a product-led structure that could support new tools without making the experience harder to navigate.
The brief: evolve a traditional press release website into a modern, AI-assisted SaaS platform with a clear user journey and room to grow.
Build around the journey, not just the pages.
We approached the rebuild as a connected product journey: create, review, submit and track. That sequence shaped the dashboard structure, navigation and the relationship between the editor and reporting views.
The visual direction uses a dark workspace, focused content panels and bright accents to draw attention to the next action. Writing, content guidance and campaign information each have a clear place, giving the platform a consistent feel as users move between tasks.
The blueprint also keeps WordPress in a supporting content role. This allows the established press release archive to remain part of the platform’s longer-term direction while the customer-facing experience moves to a modern application.
03 / The product experience
One workspace. A clearer path from draft to distribution.
AI-assisted release creation
The editor concept brings rough notes, a structured draft and content guidance into one view. It is designed to help users develop their message while keeping the release itself at the centre of the experience.
Connected publishing workflows
The platform direction connects submission, distribution and social content preparation. A consistent dashboard gives users a place to manage the journey as these capabilities are developed.
Campaign reporting in context
The reporting view brings campaign information, publication references and report access together. The aim is to make campaign activity easier to review without moving between disconnected screens.
A modern platform with its publishing history intact.
The technology blueprint combines Next.js, React and Tailwind CSS for the application experience, Supabase for account and platform data, and Vercel for deployment. WordPress continues as the content foundation for the existing archive.
AI services and workflow automation support the planned drafting, content preparation and distribution capabilities. The purpose of this foundation is practical: keep the publishing operation connected while allowing the product experience to evolve.
The transformation
From a place to publish to a product built around the publisher.
The Global News Distribution rebuild brings a new product direction to an established WordPress publishing site. The design connects content creation, campaign workflows and reporting through a consistent SaaS interface, while the blueprint provides a foundation for future capabilities.
It is a shift in how the service is experienced: a structured workspace that helps users understand where they are, what they can do next and how the pieces of a campaign fit together.
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