From Billboard to Backseat: Nickelytics, Branded Cities, and Ivee Transform OOH Advertising for DTC Brands
Nickelytics, in partnership with Branded Cities and Ivee, has launched a geo-targeted advertising initiative in Times Square and select prime locations throughout New York City, showcasing six rapidly expanding consumer brands. With a prominent placement on the iconic Nasdaq Billboard in Times Square for awareness and interactive ad units in NYC taxis running Ivee’s Smart Taxi software for…